Geoffrey Thomas
Product Design Leader & Founder
As the founder of Guiceworks, he has led the design of innovative solutions for a diverse client base, including industry leaders like Audi, eBags, Callaway Golf, Qdoba, and the NBA, as well as numerous startups across industries such as health tech, lifestyle, energy, education and finance.
Geoffrey's design philosophy is rooted in several key principles:
- Systems Thinking - Applying a holistic approach to problem-solving, considering all aspects of the user experience and business needs
- Engineering Collaboration - Advocating for close partnerships with engineering teams from the early stages of projects
- User-Centric Mindset - Leveraging user-centered design to help clients capitalize on their business objectives and differentiate in competitive landscapes
- Less is More - Focusing on core features that deliver maximum value and accelerate time-to-market
With over 20 years as a business owner, Geoffrey brings a unique perspective that goes beyond traditional design considerations. This experience allows him to:
- Align design decisions with overarching business strategies
- Navigate complex stakeholder relationships
- Balance user needs with business objectives to maximize product-market fit
Passionate about nurturing the next generation of designers, Geoffrey actively contributes to the design community through:
- Workshops and classes at Turing School of Software & Design
- Guest lectures at General Assembly
- Mentorship programs at Boulder Digital Works