GEOFFREY THOMAS
Principal PRODUCT DESIGNER & founder
With a strong foundation in graphic design from the Rochester Institute of Technology, Geoffrey's career has spanned multiple design disciplines:
- Early Career - Specialized in brand and graphic design, apparel design, and consumer packaging for renowned brands like Schwinn and Pearl Izumi
- Digital Transformation - Seamlessly transitioned to UX/UI design, creating innovative solutions for SaaS products, mobile applications, and websites
- Product Design Leadership - Established Guiceworks, leading product design and strategy for 300+ startups across diverse industries
Geoffrey's design philosophy is rooted in several key principles:
- Systems Thinking - Applying a holistic approach to problem-solving, considering all aspects of the user experience and business needs
- Engineering Collaboration - Advocating for close partnerships with engineering teams from the early stages of projects
- User-Centric Mindset - Leveraging user-centered design to help clients capitalize on their business objectives and differentiate in competitive landscapes
- Less is More - Focusing on core features that deliver maximum value and accelerate time-to-market
With over 20 years as a business owner, Geoffrey brings a unique perspective that goes beyond traditional design considerations. This experience allows him to:
- Align design decisions with overarching business strategies
- Navigate complex stakeholder relationships
- Balance user needs with business objectives to maximize product-market fit
Passionate about nurturing the next generation of designers, Geoffrey actively contributes to the design community through:
- Workshops and classes at Turing School of Software & Design
- Guest lectures at General Assembly
- Mentorship programs at Boulder Digital Works