Approach
Less Is More, Impact Is Everything. I believe in distilling ideas to their core, and focusing on features that create immediate value for users. My design-first thinking and close collaboration with engineering teams ensure seamless integration of form and function.
Experience
As the founder of Guiceworks, I have led the design of innovative solutions for a diverse client base, including industry leaders like Audi, eBags, Callaway Golf, Qdoba, and the NBA, as well as numerous startups across industries such as health tech, lifestyle, energy, education and finance. Most recently I’ve moved client side as the head of design, leading product design efforts for Hireguide and currently Gridpoint.
My philosophy is rooted in several key principles:
- Systems Thinking - Applying a holistic approach to problem-solving, considering all aspects of the user experience and business needs
- Engineering Collaboration - Advocating for close partnerships with engineering teams from the early stages of projects
- User-Centric Mindset - Leveraging user-centered design to help clients capitalize on their business objectives and differentiate in competitive landscapes
- Less is More - Focusing on core features that deliver maximum value and accelerate time-to-market
With over 20 years as a business owner, I bring a unique perspective that goes beyond traditional design considerations. This experience allows me to:
- Align design decisions with overarching business strategies
- Navigate complex stakeholder relationships
- Balance user needs with business objectives to maximize product-market fit
Passionate about nurturing the next generation of designers, I actively contributes to the design community through:
- Workshops and classes at Turing School of Software & Design
- Guest lectures at General Assembly
- Mentorship programs at Boulder Digital Works
Work
Balance
Financial tools for the Independents. Product Design including Brand Design, UX Design and Prototyping, UI Design.
Gig Economy, Financial, B2C, B2B
Credo
Digital medical records platform. Product Design including Brand Design, UX Design and Prototyping, UI Design.
Health Tech, B2B
Macrostax
The app that simplifies what to eat. Product Design including Brand Design, UX Design and Prototyping, UI Design.
Lifestyle & Fitness, B2C
Strety
The most integrated Business Operating System on the planet. Product Design including Brand Design, UX Design and Prototyping, UI Design.
Business Tech, B2B
Vangst
Talent matching for the Cannabis industry. Product Design including Brand Design, UX Design and Prototyping, UI Design.
Cannabis, B2C, B2B
Gridpoint
Run your buildings more efficiently and sustainably. Product Design including Brand Design, UX Design and Prototyping, UI Design.
Sustainable Energy, B2B
Ease
Headache & migraine relief on your smartphone. Product Design including Brand Design, UX Design and Prototyping, UI Design.
Health Tech, B2C
Muve Health
Where total joint replacement meets totally reimagined care. Product Design including Brand Design, UX Design and Prototyping, UI Design.
Health Tech, B2B
Onward
Safe & reliable transportation for people needing assistance. Product Design including Brand Design, UX Design and Prototyping, UI Design.
Health Tech, B2C, B2B
Verb
Recover your Verb. Physical Therapist developed, online rehab. Product Design including Brand Design, UX Design and Prototyping, UI Design.
Lifestyle & Fitness, Health Tech, B2C